[cmcginty]

Can we talk about how terrible the config/ordering experience for an X1 is compared to Apple?

Why does Lenovo (and Dell) make it so difficult to actually buy an X1 without being a product expert? The shop page has 6 or 7 base configurations that all can be customized. To me, this is a really good sign they are not consumer focused, but instead catering to the direct enterprise buyer. Someone who is more willing to spend hours deciphering the subtle difference between every configurations and go through multiple customization flows to find some ideal configuration for a large multi-unit order.

Can someone explain why it's so hard for PC companies to move away from this purchasing model when the simplified Apple flow is generating 10x or more sales directly to consumers.