[TeMPOraL]

> Until GDPR shows everyday on the evening news for weeks it will not be well-known

I think we've crossed that point few months ago in Europe. Last year I felt I was probably the only one of my real-life friends who even knew what GDPR was. These days, I see streams of articles about it on social media, aimed at non-technical people. Hell, last week my SO told me she started receiving GDPR-related e-mails at work from companies that are in business with her place.

I feel people do know. Unfortunately, I also fear they only think of it as yet another random EU regulation thing, and not realize the benefits it'll bring.

[PeterStuer]

In which EU? :) Over here (Belgium), there has been a lot of talk in business fore (which are only frequented by a specific minority of companies), but in the general press I can't even recall seeing a single article. Even with those 'in the loop', the attitude is mostly 'wait an see', 'who is going to work on enforcement (the regulators haven't expanded), and 'maybe it will be another cookie-law (meaning a much hyped 'the sky is falling' regulation which turned out to be we'll install a component that handles the implicit 'ok' click and be done) and 'you never get a fine the first time, so why be proactive?'.