[darawk]

Ya, but the effect of that will be to diminish investment in treatments. If you can charge a million dollars per pill for a cancer cure, then you'd be willing to invest an enormous sum to find that cure. If your price is capped at $1000/pill, you will be willing to invest considerably less.

This isn't out of any malice or malfeasance, i'd like to add. This is just a rational calculation. A real person at the top somewhere is investing their own money in this, in the hopes that they'll be able to recover that in the marketplace, and presumably make a profit.