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by Kelbit
2990 days ago
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The EU has a population of over half a billion people and a GDP per capita of $41k PPP (although those numbers will shrink a little bit post-Brexit). Ignoring Europe as a potential market ignores half the western world - and it is westerners, for the most part, who have disposable income to spend money on goods and services. Ignore Europe if you like. Just be aware that you are allowing your competitors to gain an uncontested foothold without having to fight for it. Once they are the incumbent in the European market, they will be hard to unseat, even if you change your mind later. |
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