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by home_boi
2990 days ago
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> In fact, I think the author is underestimating the impact, right here: "Of course, making this change will have a dramatic impact on your revenue for single-visit traffic, because you basically have to design your ad model to work completely differently from how it works today." To add to this, the quote paints complying with the legislation as a simple redesign. It would require much more than a redesign. The technical, administrative and legal costs of implementing the new system from scratch would be magnitudes higher than implementing the current system from scratch. And add on changing requirements as the legislation is in its infancy. |
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