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by litunan 2996 days ago
And conversion drops right away. On every of my projects as soon as "auto sign in" was dropped -- conversion dropped as well. (assuming that the "conversion" is to make a user to register and do something afterwards)

I know that there should be some kind of compromise since any security measure added to secure accounts will lead to some inconvenience for users.

If your goal to make sign in process as smooth for users as possible you may want introduce as little steps as possible between their landing on a page and "purchase".

But verification of email address should be kind of mandatory and happen before something important will be sent to this email.

1 comments

Many sites allow you to continue, but limit your account and nag you about verifying your email. This seems like more of a happy medium, if you're concerned about conversion.