[pryelluw]

My main source of leads and important industry contacts has been content marketing (in written form).

I write about the subjects I want to work in and tend to go fairly deep into it.

It is highly a great way to generate leads over the short and long term. I've been doing it for more than 5 years and directly attribute my success to it. To the point that I also do it for certain others (as a side gig).

There is no how to book about it. Just a desire to write and time to do it well.