|
For folks who are not aware, there are like a dozen commercial products that already do this. If you sign on with Cision, for example, you can pull an up-to-date list of reporters in any U.S. market, filtered by beat, outlet, channel, topic, etc., and send an email to all of them by pushing a button. Then you can click over to the monitoring dashboard and pull media stats by reporter, keyword, channel, etc. Can't remember if Cision does sentiment but I know a lot of others do. This story is being reported and commented like "DHS seeks to create new tech capability." The reality is more like "DHS seeks to choose an agency who will use commercial OTS products to help DHS do something that any major brand has been doing for years already." |