[TrainedMonkey]

1. You got to start somewhere.

2. Data is valuable.

3. You can't. As you built more capabilities to process the data it becomes more valuable. Incidentally that is why I think Facebook is so valuable. Cambridge Analytica managed to affect U.S. elections with a small subset of this data.

[jacquesm]

> Cambridge Analytica managed to affect U.S. elections with a small subset of this data.

Is this an accepted fact now? I know they tried but is there hard proof that without them it would have been a different outcome?

[Natsu]

There were billions spent on ads, so the effect is pretty questionable given how small a piece of that they were and the overall tactics have been in use for at least a decade now.

That said, there's plenty to be mad about, but it's more in how Facebook was sharing everything for you (part of the reason I never made an account there) and less with the wranglings over what a ToS violation means on top of that.

[larkeith]

Their ex-CEO claims they did, FWIW [1].

[1] http://www.straitstimes.com/world/united-states/cambridge-an...

[petre]

It's just PR and advertising for his company's services. What actually swayed the elections was the DNC hack.

[TrainedMonkey]

I am pretty sure that they tried and had some effect. It is hard to estimate the magnitude of the effect and probably impossible to prove if they managed to sway the elections.

[hpcjoe]

I am as incensed over Cambridge Analytica's effort to microtarget, as I was over OFA's similar effort, using similar data from similar sources ... though ... Cambridge's source was an allegedly dishonest broker from what has been reported, and OFA went to the source and got assistance.

The headline isn't and shouldn't be that Cambridge impacted the election. This is obviously not true. There are other similar claims about other entities impacting the election with positively miniscule spends on adverts that are even less true than this, but they seem to be taken as gospel as being true by some.

The headline should be that we all collectively give FB, Twitter, etc. as much information as we wish, are encouraged to provide more, and thus increasing the value of us as the commodity being sold.

I resisted FB for many years, until I saw it could be used as an communication system for my family (who were not responding to emails/calls). It has some value to me there.

But the sheer scale of the humint gathering, the analytics they are putting in place, boggles the mind.

Cambridge used a bad data broker, and did exactly what OFA did 4 years earlier. Mebbe we should focus our anger on this, and demand no microtargeting using socially derived data for elections. I didn't see anyone protesting that in 2012. Why now in 2016?

That's part of an important question to answer ... as we cannot excuse violations of privacy when it goes in a direction we like, versus a direction we don't.

[paganel]

> Mebbe we should focus our anger on this, and demand no microtargeting using socially derived data for elections

Just one out of the many links for the lazy, written just after the 2012 elections: "How Data and Micro-Targeting Won the 2012 Election for Obama - Antony Young-Mindshare North America" (https://www.mediavillage.com/article/how-data-and-micro-targ...) .

Reading it now is just, I don't know how to say it because English is not my mother tongue, but maybe ghoul-y is the word? That feeling when you watch a series-B horror movie and you can see the monster is in the house, is just in the room next to the victim, but you can't tell the victim because, well, you have no psych powers. Just copy-pasting some of the paragraphs from that article (which I had found after a quick google search) shows that we should have known about this monster since at least (now) 6 years, we should have seen that it was in the room just next to us, but we did nothing, we only made it worse:

> How did Obama win? (...) At the heart of these two strategies, was micro-targeting.

> Micro-targeting is the ability to dissect in this case, the voter population in to narrow segments and customize messaging to them, both in on-the-ground activities and in the media. (...) But it was the sophistication and the scale of how they executed this strategy that in the end, proved the knock-out punch for the Democrats.

and especially

> The Obama camp in preparing for this election, established a huge Analytics group that comprised of behavioral scientists, data technologists and mathematicians. They worked tirelessly to gather and interpret data to inform every part of the campaign. They built up a voter file that included voter history, demographic profiles, but also collected numerous other data points around interests … for example, did they give to charitable organizations or which magazines did they read to help them better understand who they were and better identify the group of 'persuadables' to target.

and

> That data was able to be drilled down to zip codes, individual households and in many cases individuals within those households.

and then it gets WTF-y (pardon my French):

> Volunteers canvassing door to door or calling constituents were able to access these profiles via an app accessed on an iPad, iPhone or Android mobile device to provide an instant transcript to help them steer their conversations. They were also able to input new data from their conversation back into the database real time.

> The profiles informed their direct and email fundraising efforts. They used issues such Obama's support for gay marriage or Romney's missteps in his portrayal of women to directly target more liberal and professional women on their database, with messages that "Obama is for women," using that opportunity to solicit contributions to his campaign

[mistermann]

Then why did you say it affected the election?

[mlb_hn]

Answering that question may be the purpose of this request - since no one knows the state of discourse prior to or after any identified propaganda/ads, it's rather hard to assign any impact. By monitoring the discourse, DHS can then measure changes in sentiment on salient features in order to measure the impact of various propaganda/ad campaigns.

That being said, I think DHS might be going a bit overboard as far as the monitoring goes.

[sanxiyn]

As far as I know, there is no evidence Cambridge Analytica managed to affect U.S. elections. If you have, please share.

[greggarious]

>Incidentally that is why I think Facebook is so valuable. Cambridge Analytica managed to affect U.S. elections with a small subset of this data.

Facebook is powerful. I wouldn't call what Cambridge Analytica provided valuable.

[meri_dian]

Cambridge Analytica served ads to people. This is something that all candidates, campaigns and their affiliates do. Sure it collected data on people through sketchy means, but the essential part of its work was to serve advertisements.

Similar companies have been employed by virtually every other presidential candidate in the last decade.

We can't be mad at CA without being mad at the entirety of industrial political adveritising.