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by setr 2993 days ago
PR wars I imagine. "We can't do requested feature X because Apple blocks Y".
2 comments

I think Apple would care about the trials and tribulations of the ad-tech industry about as much they did when they added Intelligent Tracking Prevention to Safari (or blocked third-party cookies by default).
To which Apple would basically go "...yeah, because we respect users privacy" and shrug.

Google would look pretty bad if it continued to complain at that point.