[xexers]

When the article says "what medical symptoms you search"... Comcast can't see what you search if you're connected to a page using https, right? All of the major search engines and medical sites all use https... so, what are they talking about?

[ocdtrekkie]

Indeed. They can know you're at WebMD, not that you looked up erectile dysfunction symptoms at WebMD. Only the ad companies get that kind of detail.

And beyond that, we're so centralized these days that most websites people spend time on are generic. For example, you have no idea what someone's interests are because they connect to Reddit, Google, Facebook, Twitter, and YouTube, nor who they might be communicating with over those domains.