[mizay7]

No, its toxic by design.

All the big social networks exist to serve advertisers. They sell users attention to marketers. This means that their profit is directly dependent on how much attention they can harvest. So the systems that emerge (consciously or not) propagate attention grabbing content. This means that trolling and toxicity which exist to get a reaction get systematically supported. It also means that the novel and affirming fake news get magnified. It also means that the lowest common denominator cruelty does best (hey Logan Paul and your 'prankster' cadre).

None of this changes if you want tech and services paid for by your attention and mind-share. If users actually become customers then the question becomes what might they spend money on, not just what can we get them to pay attention to. And that can lead to much more sophisticated behavior. Behavior that actually reflects our conscious choices as opposed to subconscious impulses.

Check out oalrus.com for my proposal to implement something like that.