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by eterm
2995 days ago
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No, 87 million people didn't take a quiz, the whole point is that previously if any of your friends took the test, your information was shared. That's how a few hundred thousand people taking a "personality quiz" gets turned into millions of user-data. And the term personality quiz is used loosely, an example of a "personality quiz" can be "Which Game of Thrones character are you? This isn't rigorous psycometrics. |
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Social networks were extrapolated from friend data. Cambridge analytica was able to use social connections to profile people and who they know.
That was the extent of it.