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by chrisa
3000 days ago
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I actually just wrote a blog post about this :) https://www.breakintoconsulting.com/blog/2018/4/4/tips-for-w... Basically - I think the point of a blog (at the beginning) is not really to be lead gen for consulting gigs. Instead, it's a place to plant your flag on the internet and say "This is what I'm an expert in". Eventually, that may lead to consulting leads - but at least at the start, it's really just a way to establish that you know what you're talking about. Either way - if you're thinking about doing consulting, I would highly recommend it. |
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I actually just finished my first gig where a client mentioned reading something on my blog in our first call.
I don't write much or get really any recurring traffic, so I think it's more like having a blog is one way for people to check me out a little further and get a sense that I know what I'm talking about.
It's something I personally plan to invest a lot more time in this year, although I have another reason for doing that (I'd like to start a newsletter and eventually make some courses/ebooks or something along those lines).
I also think that it's a skill in and of itself; if you look at most developer blogs (mine included), it's just kind of a smattering of notes. I'm guessing that writing more longform, specialized stuff more appealing to both potential readers and clients.