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I was trying to figure a few of these out myself as I was reading the article...

Dropping low-margin products/services could mean companies stop making small websites or apps for local companies. Keeping organized could mean making sure AWS assets are tagged and tracked or that all code is version-controlled with proper branches and deployments. Knowing the numbers could mean being able to say at any given point in time how your revenue stacks up against your costs (again maybe with AWS). Keeping things clean could mean consistent file organization, tidy personal machines or servers without stray SSH keys or software.

I definitely feel like whenever I watch shows like The Profit or Restaurant Impossible I learn the same lessons: personal issues manifest and destroy, keep an eye on margins, don't be afraid to manage, keep things tidy.