[hunterjrj]

The connotations that the name "coach roach" stir up aren't positive. People are grossed out by coach roaches.

The good news is that DBs are a niche of their own and as such don't need to appeal to the masses, making the name choice somewhat less important. But I still think, as someone else already pointed out here, that selling an exec (or non-tech decision maker) on this will be just slightly more difficult because of the name, as irrational as that might seem.