[Tobba_]

Personally I'd predict the opposite (and current) pattern, creating generic chips which can replace many ASICs / less generic chips. If you can produce a chip which can replace 10 other low/medium-volume designs, economical scaling will win out as long as you're not adding too much overhead. This has been driving FPGAs forward for quite some time, although they're inherently pretty inefficient in terms of die size. Plus, it also provides some logistical advantages in terms of supply chain fragility.

See also: how ridiculously cheap microcontrollers have gotten, and the current messy DRAM pricing (high-capacity chips used in phones sometimes ending up cheaper than low-performance/capacity chips).