[jobigoud]

> But I also still think theres also a lot of similar content for certain broad categories. Like say exercise videos.

Yeah but just because a niche is crowded doesn't mean that all creators produce equally good content.

You will notice that many of the top channels, say those that have more than 100K subscribers, very often have very good production standards, and are the creator's full time job.

Sometimes the reason why a specific channel is more popular than another is not obvious, but very often it's because they spent more time carefully crafting their videos, even if in the end they appear like candid shots.