People can exert a lot of influence with just one account, and in this case it’s about 270 so far. You’d be surprised at how effective Sybil attacks are with far fewer than a dozen accounts, never mind hundreds. When those accounts build reputation, often assisted by more accounts, it’s even more powerful. Still, the biggest advantage is that you get to probe your audience multiple ways, then just go with what gains traction. The reputation of any one account doesn’t matter, it’s a “team” effort.
So while you or I might care about what we say, try to build a reputation, and in general say things in accordance with what we believe, they don’t have to. It’s a radically different proposition, and devastating when done well. Even being discovered can be its own kind of “win” if it creates distrust and instability within the network itself. You can undermine faith in said network by exposing it as essentially corrupted, albeit by you.
So while you or I might care about what we say, try to build a reputation, and in general say things in accordance with what we believe, they don’t have to. It’s a radically different proposition, and devastating when done well. Even being discovered can be its own kind of “win” if it creates distrust and instability within the network itself. You can undermine faith in said network by exposing it as essentially corrupted, albeit by you.