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by exline
5755 days ago
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Agree, great name for the product. I'm starting to see traction around QR Codes. Your timing might be very good. The value proposition is not very clear. Why would I use your product, what is the benefit of using it. It appears that your business model is to target conferences, is that correct? Will it always be free to everyone else? One minor issue, on the FAQ page, it says:
"A Quirk is a type of QR code, a two-dimensional barcode represented by a pattern of black and white squares (like the one at the top of the page)." But there is no a QR code on the to of the page. |
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I've been working on condensing the value proposition, especially given the comments here.
As an individual, scanning a QR code once is a faster way to connect than typing a person's or business's name into a search box and wading through results [and repeating across multiple networks]. The premise is that connections are good, and the easier they are to make, the more you'll connect.
Building on that, for businesses, the easier it is for a customer to connect to you, the more likely they'll connect (though I'd love to back this up with some research data). Hopefully, a prominently placed QR code (e.g, on a door, menu, or advertisement) will be a strong visual cue to a customer to connect (since the business can't actively initiate the connection).
All of the core service will always be free. Creating QR codes, linking accounts, downloading apps etc. We think we can generate value from the connection graph without selling the graph itself. The goal is not to farm and exploit the network.
Conferences started out as a good way to seed viral/network-effect growth ... and QR codes on badges are conveniently effective for connecting in that environment. We can provide additional value to conferences by providing analysis and custom content, and that's certainly something we'll look to monetize.
Thanks for pointing out that bug. It's an artifact of an earlier layout for the FAQ page.
Great feedback, thank you.