[denom]

That’s right. The numbers I’ve seen have been 10 million for the Mercer’s initial investment. This is a pathetic amount of money to bankroll an operation with such large scale effects. Assuming the Mercer’s eventual expenditure reached 10 times that, $100 million is like building a library in a middling size city. It’s an incredible return on a pittance of an investment.

[downandout]

This is a pathetic amount of money to bankroll an operation with such large scale effects

What effects though? The idea that CA’s strategies were effective has been disproven [1].

[1] http://www.businessinsider.com/cambridge-analytica-facebook-...

[shostack]

I think the full amount of money and dark money involved in this will turn out to be staggering. Parscale bragged of spending $90m alone on FB ads. And that is just one highly visible piece of the puzzle.