[waytogo]

Stopped using AMP.

Created a site in pure AMP. All competitors didn't use AMP then (1 yr ago). My site was the fastest, didn't have any ads, was the lightest, the most beautiful, had the best UX flow.

SEO-wise my site still doesn't list on the keywords which are in H1 and the page title but all the crappy, non-AMP, megabytes big slow-loading, ads-heavy competitor sites are still in the top ten SERP.

Guess that even Google stopped giving AMP sites any special rank power except they are news sites (then you will see them probably in the carousel but only if they are accepted with Google News).

[Guest9812398]

Isn't it in Google's best interest to list the ad heavy sites first? They don't receive any commission sending users to your ad free site, but they'll earn 32% of AdSense profits from your competitors.

Now, I don't believe that is actually occurring, but it's one of the many ways that our interests and Google's interests do not align.