[rhizome]

Brands, sure, but it's a side effect of nobody actually making anything anymore. The manufacturer or distributor, of which there are certainly many fewer than mattress brands, could steal huge hunks of the entire market just by deciding to do so. I'm not sure all of these are positive developments.

I have to wonder if the low barrier to entry takes Hotelling's Law and explodes it into high gear. Like, how many actually-different mattress design patterns and materials are there anyway?