[omgbananas]

I have a theory about mattress shopping:

Purchasing a mattress can be like purchasing a car when it comes to getting a good deal. Let's say you know what car you want, so you just e-mail dealers back and forth until you get their lowest offer. The same could be done with mattresses. Thoughts anyone?

[doughj3]

The problem is that mattress manufacturers create different product lines and variants for each retailer. This makes it difficult to comparison shop or price match between retailers.

[omgbananas]

Except for when there's several stores of the same chain in the same town.