[nanairo]

True. But you'll have to agree that such argument have a diminishing marginal return pattern. 500ms vs. 250ms may be great, but what about 100ms vs. 50ms? Once you reach the point my brain is the bottleneck, what's the point?

On the other hand it could be distracting to get something happening in the screen while you are thinking the best way to form your query. Usually when I am about to ask someone a question and that person tries to give me the answer much before I have finished, it can get a bit annoying.

So I am not convinced this change in speed will bring much benefit, and it risk (from the sound of it) to be distracting. However this is just my gut feeling. I'll still give it a try, and I am sure other people will have different opinions.

It's good to see Google trying to improve the search interface in any case.

[kwamenum86]

Experiments have shown that 100 Ms is the threshold.

[jyothi]

I think speed beyond a point doesn't add much to the experience. One would spend at least 2-5 seconds to check out the results and minutes to find the right article, few milliseconds would not matter.

Instead if they return 'good results' in 1000 milliseconds also I would continue to use them.

[kwamenum86]

If you examine the empirical evidence this is patently false. Milliseconds, on average, on the whole, in the long run, at scale, however you want to phrase it, do matter.

[jyothi]

in mission critical applications. I really hope there is some good competition for google.

I have to stress again on what the first parent commenter. I am a more genuine SEO person myself and sometimes it is just so annoying that google doesn't even invest in cutting down all the spam on first page result.

Almost seems like they are focusing just on the technical scale & adwords impressions. Given the talent at Google it shouldn't be hard to put in checks for gamers without anything useful on the site.

PS: disagree but down vote somehow doesn't make sense. There is nothing offensive or irrelevant in my comment.

[Eight]

For now

[daychilde]

The nice thing, though, is that there's an option to turn it off for those that don't like it.

I'm not sure if it'll prove to be too distracting vs. mildly helpful for me, yet.