[mannykannot]

> share price gets hammered every time there's a crash.

Instituting a more responsible testing program would both signal that they are dealing with the matter and also reduce the possibility of further deaths.

> Does every Ford crash make national news?

Those that indicate a major screw-up do, such as the Explorer rollovers (or Chevvy's ignition switch issue, for that matter).

I don't think the NTSB would be upset if the statements about these autonomous-vehicle accidents were purely factual, relevant and without self-serving commentary and innuendo.