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by Experimentalist 5760 days ago
I have to disagree.

The "micro-sites" you are talking about, and the long-tail SEO people are complaining about, are nothing new at all. It's been common for SEOs to build and rank sites like that for at least 5+ years.

The difference is Google made a big change to it's search algo back in April and in my opinion it was for the worse.

It actually ranked bigger sites (bigger than micro-sites but not necessarily the biggest ones) higher for less relevant long tail searches, presumably to weed out the micro-sites.

So the difference between now and 2 years ago is you are getting a less relevant result list, not that you are getting an SEOd micro-site.

I have a medium-sized website which relies mostly on long tail SE traffic,

Contrary to what many are posting here about this hurting sites that rely on long tail-- my traffic is above normal today. I'm not seeing a decline due to this search change.

I also would not see it in Google's interest to have less long tail searches, since those tend to earn it more money.

1 comments

I think the damage to long tail searches was already dealt long ago when Google started auto-complete on the home page and before that when people started using a Firefox search bar. Auto-results only makes things faster.

This strikes me as very AOLish where people are encouraged to search for what everyone else is (aka AOL Keyword) as opposed to having access to the entire web, unfiltered.