[announcerman]

It's easy to be in favor of not cutting down rainforests when you're sipping Brazilian coffee at your cushy software development job, it's much harder when you're the one planting the coffee so your family doesn't starve to death.

[vixen99]

Why assume (some) coffee planters are too dumb not to understand a balance sheet with the pros and cons of rainforest destruction clearly set out?

[JasonFruit]

Why did you jump to stupidity? When a person's livelihood is threatened, they think about ensuring things like shelter, food, and clothing, not what the environment will be like in a century. You need leisure and plenty before you can worry about that sort of thing.