[origami777]

Who is the "user" product being sold to? A business, right? And how do they buy the product? Thru a web browser, right? How is that not SAAS?

[bogomipz]

>"Who is the "user" product being sold to? A business, right?"

Yes and you just illustrated my point. Advertisers aren't buying software from FB they're buying access to FB users.

[jjnoakes]

Because the product being bought isn't software.