[austincheney]

What non-technical users minimally understand is these three steps:

1. They submit data to Facebook and identify relationships 2. Magic 3. Facebook makes lots of money

If that is the case my personal position is to happily void my privacy and submit data to Facebook if they paid me for it. I don't see any reason for me to volunteer my personal data away for free when there exists some commercial value for it. If Facebook were a non-profit organization void of advertising then I would likely think about this much differently.

This is also why I believe many users supposedly claim to care but really don't, because they are so quick to give their data away for free. There is no prerequisite understanding of technology or privacy to fully grasp this concept.