[Silhouette]

Give someone carte blanche to use your likeness and there might be some negative consequences.

But clearly in this case the lady didn't believe she'd given carte blanche to use her likeness even in such an obviously offensive manner, as she repeatedly mentions only expecting it to be used in mockups.

Moreover, such evidence as anyone has linked to from that Twitter feed seems to support her side of the story more than his so far. There is no explicit licence available anywhere that I can see, apparently there used to be some sort of separate area where people offered their photos for production use as well, but that no longer seems to exist, the FAQ no longer seems to be working, and there's no indication that this particular lady's photo was in that section.

In any case, the onus is definitely on the guy whose site is posting her photo next to that kind of content to justify his actions here. It doesn't take a genius to realise that this could seriously upset someone even if he is covered legally, and so far it's not even clear that he is covered legally. As I said in another comment, this is what very expensive defamation lawsuits are made of.