[niftich]

Firebase is their Mobile-Backend-as-a-Service brand.

The product they're driving customers to, Firebase Dynamic Links, is not really a web URL shortener, but more of a bridge between URLs and in-app links. In this light, it makes sense.

[AznHisoka]

I thought it was their repo of entities that was used for displaying Google Knowledge results? Or the ecommerce product repo...

or am i thinking of totally different things? I feel like there are other google products that end with “Base”

[traek]

That was Freebase, which was acquired by Google for use in their Knowledge Graph.