[samspenc]

Total guess here: In addition to having two products that do the same thing, I'm guessing they may want to distance themselves from goo.gl links since a shortened URL with that domain somehow seems associated with Google and seems more legit (as opposed to, say, a bit.ly or ow.ly link.)

[niftich]

This is highly unlikely to be true, considering Firebase Dynamic Links also generates URLs where the domain ends in 'goo.gl' [1].

[1] https://firebase.google.com/docs/dynamic-links/create-manual...

[kyrra]

Interesting guess. Google does have a URL shortener for google "official" URLs under the g.co domain. And the goo.gl does get used for certain attacks sometimes.

examples of g.co urls: http://g.co/payhelp http://g.co/recover http://g.co/allo