[jaclaz]

>Emergency trip to the hospital, no food at home? Prime Now.

> Living alone sick, no food in the home? Prime Now.

> Parents feeling poorly and I'm 3 states away? Prime Now.

I hope that any of those three events don't happen to you (or to anyone else) very often.

I mean, I perfectly understand the utility of the service, in a given set of "emergencies", but the profitability (at scale) would come if the service is used consistently, every day, not in a handful of (hopefully) not often recurring cases.

[cheeze]

> Stuck at work late, need kitty litter but no local groceries are open by the time you leave? Prime now.

> Need kitty litter but don't have a car and don't want to hulk 80 lbs of litter home? Prime now.

> Need a random ass torx screw driver and don't want to drive to home depot across town? Prime now.

> Forgot the ground beef but don't have time to get it because the oven is already on, cooking for the company coming over? Prime now.

> At a beer festival and sick of standing but didn't bring your camping chairs because you don't have any? Prime now.

> Standing in line outside in the rain but didn't bring an umbrella? Prime now.

> Ran out of Christmas cards? Prime now.

> Nieces birthday and no time to go shopping? Prime now.

As somebody who lives in the city without a car and nowhere near a home depot or a grocery store that is open past 10pm, prime now has been an absolute godsend. The fact that I can order a ton of items that I just _cant_ find locally no matter how hard I look, but also don't want to wait for shipping from Amazon/Ebay/whatnot is an absolute godsend.

I don't think you need to cook up an emergency to have a good reason to use Prime Now. I have tons of 'micro emergencies' every month where I'd gladly tip my driver a bit to bring my items within a few hours.

[jaclaz]

>I don't think you need to cook up an emergency to have a good reason to use Prime Now. I have tons of 'micro emergencies' every month where I'd gladly tip my driver a bit to bring my items within a few hours.

Yep, your examples are a lot less "emergencies", the previous examples were all connected to unpleasant events, but - with all due respect - yours are all connected to the same "base issue", forgetting to procure in time (or in advance) whatever you need.

A very handy solution, in those cases.

[sturgill]

I just relocated to Alabama from NYC and one of the only things I miss is Prime Now. I’m happy to pay a small premium to get something “now” without having to leave the house. Cables / electronics / “just thinking of you” presents for my wife / “crap, we’re out of X and the kids are actually playing happily...”.

I would frequently get heads down on a project, realize I needed widget X, would order on Prime Now, continue my work, and have the widget when I needed it.

As soon as it’s introduced to Birmingham my suburban life will be complete...