| The author dramatically underestimates the opportunities of scale and future tech in her model. Amazon is already: - Installing lockers into apartment communities https://www.amazon.com/b?ie=UTF8&node=6442600011 that make deliveries dramatically more efficient. - Predictive logistics & ordering patterns are a core Amazon discipline and they are world class at it. - Droning looks like a gimmick today, but why should it be in the future? Imagine a not-far-out future where:
- Predictive ordering algos keep right balance of product on hand
- Order comes in, robot loads it from GIANT physical warehouse that is NOT in a city center
- Order is sorted into a "locker" or a "single" end point
- Locker end points are put onto a locker-loading vehicle that runs a daily route that ties into the 2hr timeline.
- Single points deliveries are brought by automated heavy delivery truck to city center range from which point they are either droned or courier delivered - - - That future ain't that far off folks. And in the meantime Amazon, who has their shareholders trained to reinvest every dollar of profit into their scale, is going to go and corner the multi-trillion dollar grocery & last mile market. |
So what do you do if you need a strip of LEDs for a project that you're putting together by this weekend and you don't have the right hours open in your schedule? (Or [insert random product here]?)
Just have it show up at the supermarket/drug store/gas station in a couple of days. Easy.
It's also cool that the apartment buildings can install the lockers and use them for packages which Amazon never touches, for the whole 'business hours' problem. But as Amazon's programs for offering free shipping to 3rd-party sellers are making it more of an 'Everything Store' by the day...well, it'll definitely be interesting to see what happens.