[AmIFirstToThink]

I don't like Facebook either, but I actually very much like the part where they want to let people talk knowing fully well that what gets said would range from Nobel Peace prize worthy, to undesired, to wanting to burn the whole universe down.

Can you imagine Bic worrying like this about what someone might write using their pens?

Do you imagine the restaurant worker who served breakfast to the 9/11 hijackers having second thoughts about serving food?

Answer to Facebook's woes is to return to Free Speech with compliance with law enforcement if laws are broken. No proactive banning of speech with the fear that it might be illegal. Let the legal process enforce laws, Facebook should comply with lawful orders to take down content, but not before. Facebook should embrace bubbles. Let people chose the bubbles they live in and let advertisers choose bubbles that they advertise in. If a advertiser doesn't want to advertise in "self-defense" bubble, then any content tagged/identified/categorized as "self-defense" doesn't get ads from that advertiser. Make people explicitly aware that there are bubbles out there that they can choose to be part of, or choose to be excluded from, or choose to peek inside for just a bit. Make default no-login/under-age view safe i.e. at least 1k logged-in views where at least 20 people did not raise "inappropriate content" flag.

Free Speech, embrace bubbles, comply with law enforcement and that should make Facebook relevant again.