Apple to me is not a software / services company. They failed to make Swift popular and imho it will just artificially keep Swift alive while everyone else will be using RN,Xamarin and similar.
Swift is popular on their platforms, just like .NET used to be popular only on Windows, or even Java used to run better on Solaris back in the day.
OS companies care about their own developers, getting their own languages used outside of their eco-systems, only when it matters to their bottom line.
OS companies care about their own developers, getting their own languages used outside of their eco-systems, only when it matters to their bottom line.