[olympus]

It's not really a startup idea, it's just a bad choice that was made when equipping the plane (often the manufacturer's choice, not the purchaser's). Button and dial based options exist for every instrument and piece of avionics, even modern systems. The person making the equipment selection just fell victim to slick advertising photos instead of practicality, or got conned into buying a Lynx because they thought they were getting some sort of deal.