[adotjdotr]

No, no and no.

I've worked on every single vertical and 3rd party data / Partner Categories is rarely used by big or small advertisers a like.

The cost of the advertising increases i.e. higher CPMs for using this data. I've spent north of $40ml across all digital ads with a large chunk being on $FB and it isn't the main kind of targeting that is used and its the most expensive kind as well.

I am not hugely convinced this will dramatically affect $FB given there are so many other targeting options out there it isn't much of a concern in my eyes just a shame this is one avenue that will now be closed but its one of so many marketers can use.

[jacquesm]

So, your point is it should be allowed to continue because it doesn't matter anyway? Then there is no loss. On to the next until it starts to hurt.