[emodendroket]

Let's assume that half of them are fakes. Now they have "only" 1.1 billion users every month. The number is still staggering.

[dotsh]

Yea, that is still a huge number, but for advertisers that use FB as a platform is a huge waste of money and FB could easily abuse that as well.

[emodendroket]

Advertisers in any medium probably have to accept that some people aren't paying any attention to the ad. High-viewership events cost more to advertise on, but a significant portion of the audience is going to wander off at any given commercial break.