[anocendi]

>> but they have plenty of cash to become part of a future platform for these people too

And don't forget: Facebook has been buying out every social media platform of any legitimacy (well, except Snap Inc.?) which might rise up to challenge it one day, especially at times like these.

With copious cash it has and no legitimate contender in sight, Facebook has a lot of time and opportunity to morph and adapt itself into a future platform.

I find this article's assessment kind of near-sighted, and naive.