Here's the information I gathered from 20 minutes on Facebook - a powerful platform indeed.
The author (Sarah Frier) seems to be on good terms with the CXOs of Facebook:
CPO Chris Cox https://www.bloomberg.com/features/2016-facebook-reactions-c...
COO Sheryl Sandberg https://www.bloomberg.com/news/features/2017-04-27/how-shery...
CEO Mark Zuckerberg https://www.bloomberg.com/features/2016-facebook-virtual-rea...
To drive it all home: https://www.bloomberg.com/news/articles/2016-11-22/how-fake-... https://www.bloomberg.com/news/features/2017-09-21/mark-zuck... http://www.bloomberg.com/news/articles/2016-11-11/facebook-s...