[mtgx]

"And sure, we were as misleading as possible about it and tried our best to trick you into clicking that Next button, but that doesn't count, right?"

This reminds me of Steve Jobs' "You're holding it wrong." Tone deaf. Platforms always share the most responsibility. This applies to any UX thing. You can argue that the users are "idiots" for not doing what you think they're supposed to do, or you can fix your UX to make it as easy to understand as possible.

Alternatively, you can design your UX with dark patterns to ensure that users do a lot of stuff that are not good for them and aren't supposed to do, but you convince them or trick them into doing anyway, because that's good for you.

I also think that by using this strategy Facebook may win the battle, but it's going to lose the war. Eventually people will go "Well, then, if it's my fault, then maybe I shouldn't be accepting all of that stuff Facebook is pushing into my face in their apps." And then Facebook will slowly but surely die as people use it less and less as "Facebook intended" them to use it.