[wvenable]

Net Neutrality is about taxing content, not charging for it. Right now everyone (you, your neighbor, Netflix, Facebook, Google, ISP themselves) already pay to move bits between each other. ISPs want the ability to extort money from end-nodes of the Internet who they don't currently have any direct business relationship or physical connection with.

Right now it's all just bits come across their network from peers but if they can start blocking traffic from specific sites, like Netflix, they can also make deals to ensure that doesn't happen. Maybe even make those bits move a little bit faster.

In no way does this lead to an ad free future. It would probably lead to more ads as content providers would have additional costs to recoup that they don't currently have.