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by fsloth 3012 days ago
1. There are other markets than US. Europe probably not follow suit even if US allowed it's utilities more rent seeking

2. Market for adds and ISP:s operate on different levels. Just because the downstream utility offering the datastream becomes more expensive, it does not mean content providers would echew ads. Sure, the ISP might want a cut of the third party add but that does not translate to any consumer benefit