[farnsworthy]

The quote sounds like wishful thinking to me (reminiscent of drum-beating realtor-speak).

100% of this customer wants to hear from 0% of the companies with whom he does business.

Then there's this common unsubscribe strategy: "Okay, we've unsubscribed you from all messages pertaining to (some narrowly-defined topic)."

Web 2.0 killed popups and unders and overs for the most part, but these sprung back to life once Mom and Pop were told they could make money blogging and pimping other peoples' products (the new Amway or Avon).