I agree with this sentiment. Yet, it seems instinctive to suggest that the internet wasn't made to be exploited by those wishing to monetize it. I just think we've let the presence of large tech companies pervert this concept.
Absent such groups, it would seem to be desirable to let individuals monetize work which makes them happy. In such a web, it would be more akin to a street marketplace, as opposed to, say, a curated set of goods.