[avoidit]

Maybe we are agreeing, but we humans don't have sufficient cognitive resources to extrapolate every little action we take into the future and predict new things technology can enable. Our brains are always looking for shortcuts ("do what the crowd does, because there must be at least some wisdom in it"). We also have the reasonable expectation that the companies will not turn our own cognitive limitations against us (such as Nir Eyal's "Hooked" encourages), nor do we know all the tools at their disposal if they so wish, and we probably never expected that these tools could be automated.

In other words, a person who is taking all the necessary steps and doing everything right in terms of the privacy of their digital footprint, is either off the grid, or is likely considered a tin foil conspiracy theorist by peers. Human survival instinct usually overrides such thoughtfulness.