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by Erlangolem
3012 days ago
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I believe FB makes something like $6.50 per user. Obviously Google makes money from users too, and given overlap it seems likely that one user is worth quite a bit annually. Average that out over lifetime value, and we’re talking thousands of dollars. Imagine if the likes of Equifax treated silos of data as a liability instead of an asset to be milked. Properly valued, a breach of hundreds of millions of people’s data would end a business, even as large as Equifax. |
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Yet, if too many people opt for the paid option, technically advertiser value would fall, since less users would be targetable. Moreover, $6.50 average per user means they probably make close to no money on some users, but a lot of money on others. If only their high-yielding users opt-in to an ad-less Facebook, this could mean big losses for them.
I guess this is why they haven't offered a paid version as an option ¯\_(ツ)_/¯