| You're only considering one of the three parties; the spammer. Party #2 is the spammee: "they can always unsubscribe" shows a callous and naive disregard for the depth of the problem. The spamee has incurred a small cost in time to deal with this particular spam; this may not seem much but soon multiplies; If the spammer is now dealing with tens of crap messages, on their mobile phone, during a ten minute lunch break, the spammers have just suceeded in breaking the spammee's email system. Completely. Party #3 is the legimate email sender. Sending email is now so complicated that legimate mail users must delegate to ever more technically proficent third parties to deliver legitimate mail, and the deliverability of mail between consenting parties is compromised. Whether or not they "subscribed" is irrelevant, due the number of ways people get "subscribed". What they actually wanted was the item they purchased online, or the service they are paying for, or whatever; not an inbox full of special offers. Interestingly, this debate is about to blow up in a different area. The cost of access to the PSTN from disposable numbers is collapsing thanks to competition in the VOIP space, most PSTN terminals have zero filtering, and unlike email, the PSTN started being used for important stuff long before anyone started abusing it. Voice spam will be huge in 2011. |
If you give me your email to receive my newsletter, it's not spam if I send it to you.
Especially since it only takes 1 click to stop getting it.